Owners and leadership
Company leadership and coordination with clients, production companies and the technical team.
- Pablo BelluscioFounder and CEO
- Valeria YancesCo-owner
Miami · South Florida
Audiovisual equipment and a technical team based in Miramar.
GLMedia provides audiovisual equipment and technical services from Miramar, Florida. We work on individual systems or coordinate the technical package for an event, drawing on international experience in LED, video and large-format audio.
Leadership
Pablo Belluscio — Founder and CEO
Pablo Belluscio has worked in audiovisual technology since 1995. He began his career in Argentina and expanded into the United States, founding GLMedia in 2021. He specializes in LED systems and video processing for events, studios and live productions.
Over the course of his career, he has worked on installations for trade shows, brand presentations, live shows and broadcasts. His experience in Argentina is linked to Eventos Globales; in the United States, he leads GLMedia alongside his business partner Valeria Yances. He works with technicians and production companies to prepare, install and operate audiovisual systems.
Team and collaborators
We work with an in-house team and freelance collaborators in production, cameras, media servers, television, lighting and visualization. We define the roles each project needs and coordinate the involvement of external professionals.
Media servers, LED and video · In-house team
Media server preparation and operation, Disguise playback, and LED and video technical work.
- Esteban LoratoSenior Video Technician / DIT / Broadcast & Streaming Technical Operator / LED & Disguise Operator / Special FX Production
- Federico LoratoMedia server and Disguise operator · LED and video technician
Camera direction · In-house team
Coordination of camera shots and camera work during the production.
- Alejandro GómezCamera director · Video
Production · Freelance collaborators
Production coordination for events and audiovisual projects. Each producer’s responsibilities are defined for the project.
- Ismael AliceaFreelance producer · Media server operator · External Disguise programmer / engineer
- Javier BongiornoRigging & Structures Specialist / Technical Producer / Event Production
- Rene LievanoFreelance producer
- Juan Pablo PeligraExternal audiovisual producer · Podcast and studio production · Background in television production · Turnkey production
Camera direction · Freelance collaborators
Camera direction for productions that require additional freelance professionals.
- Pablo PuccioFreelance camera director
- Jairo AtencioFreelance camera director
Media servers · Freelance collaborators
Playback preparation and media server operation. Ismael Alicea also works in this area and in Disguise programming and engineering.
- Jeronimo TerifeFreelance media server operator
- Rafael PerezFreelance media server operator
Camera planning and television direction · External collaborators
Planning camera positions and shots, and directing television productions.
- Daniel PietroboniCamera planning and television direction
- Fabio DuranCamera planning and television direction
Lighting · External collaborator
Lighting work for events and audiovisual productions, with responsibilities defined for each project.
- Paul MawharLighting
Live visuals and event production
- Carlos LuengoVJ / Live Visuals Operator · AV Technician · Event Production Manager · Special FX Production
Drawings and renders
Drawings and visualizations created with Vectorworks to show the project layout and setup.
- Paul MawharDrawings and renderings
- Rafael PerezDrawings and renderings
- Augusto BelluscioDrawings and renderings
LED repair workshop
LED display diagnostics and repair.
- Ángel GraffLED display repair
- Martina GraffLED display repair
Technical crew and warehouse
Equipment preparation, warehouse organization and technical installation work.
- Germán GraffWarehouse manager
- Matías TempestaTechnician
- Jorge Uribe MarínTechnical and warehouse crew
- Oscar RojasTechnical and warehouse crew
Production and administration
Administrative support and production coordination.
- Víctor Mariano GaunaAdministration
- Gabriel KrivitzkyProducer · Administration
Audio
Sound system design and setup, live mixing, and audio operation for events and audiovisual productions.
- Osvaldo MahlerSound designer and audio engineer
LED industry and business development
- Luis MachucaLED Industry Specialist · Business Development · Technical Sales · LED Display Solutions
Consulting
Consulting for audiovisual projects.
- Robert ChartierConsultant
Freelance installation technicians
Additional technical support for equipment preparation, installation and strike.
- Alessandro CarvajalFreelance installation technician
- Angelo MatheusFreelance installation technician
- Christofer LinaresFreelance installation technician
- Elvis LinaresFreelance installation technician
- Mauricio EscobarFreelance installation technician
- Maxwel CerveraFreelance installation technician
- Aldo Emanuel PotoulasFreelance installation technician
- Enrique CoboFreelance installation technician
- Josmar CoronadoFreelance installation technician
Inventory and technical preparation
Equipment checks before delivery.
Before equipment goes to the venue, we check the configuration, panels and connections. These photographs show LED cabinets, transport dollies and support components from our inventory.
Equipment prepared and tested before the event.
We review your event requirements, select the equipment and test it before delivery.
We agree on responsibilities with your production team.
We prepare equipment, coordinate with the production team and support the systems we supply through the event.
A practical approach to live events
How we prepare your event equipment.
We coordinate LED screens, video, sound, lighting, staging, drape, power distribution and cameras. Your proposal defines which equipment we prepare, who installs it and who operates it during the event.
Define the event, venue, screen size and operating requirements.
Inspect, configure and test the equipment before delivery.
Coordinate delivery, installation and the operation included in your proposal.
Maintain clear responsibility through show day and load-out.
Operational capacity
Our equipment base in Miramar.
Florida · U.S.9,679+ sq ft
Rental LED positioned for U.S. projects
Approximately 9,679 sq ft of rental LED, with separate equipment for fixed-installation projects. Availability and logistics are confirmed for each project.
Fixed installationsFixed LED
Dedicated LED for permanent projects
Our fixed-installation inventory is separate from the equipment available for rental.
Our culture in practice
How we work with clients and crews.
We test equipment, share technical information and agree who handles each part of the job.
Preparation
Test early, document the system and arrive ready for the real conditions of show day.
Responsibility
Stay accountable from the first technical question through the final load-out.
Respect
Protect our team, the venue, the schedule and every partner working beside us.
Knowledge
Choose equipment for the content, venue and operating requirements.
Collaboration
Work as an extension of producers, venues, agencies and other AV companies.
Calm under pressure
When plans change, we explain the options and coordinate the next steps with the production team.
Historical case · Eventos Globales · Argentina
Argentina, 2018: a case from our family technical history
Eventos Globales carried out the LED screen work at the Obelisco for the Buenos Aires 2018 Youth Olympic Games opening ceremony. Explore seven photographs of the installation and ceremony. Eventos Globales and GLMedia are distinct companies under common family ownership.
LED screen for a PayPal production
For a PayPal project, GLMedia supplied and installed a 7 × 3 m LED screen with a 2.6 mm pixel pitch. Luis highlights the team’s practical approach, clear communication and coordination with the production crew.
Luis Machuca · Manager · NICKELED 31 LAB
Summary of a written recommendation ·
IPW 2026 · LED installation in Fort Lauderdale
For the IPW 2026 NYC Center Stage presentation in Fort Lauderdale, Florida, GLMedia supplied and installed 225 Unilumin LED panels, approximately 56 m², on a ground-support structure at Broward Center for the Performing Arts. Fernando’s recommendation also describes support across several live productions, including planning, installation, operation and dismantling.
Fernando Gordillo · FGPS & LIVE INC.
Summary of a written recommendation ·
Work with GLMedia