Like a Good Neighbaaa
State Farm commercial campaign released for Super Bowl LVIII.
Commercial production · Super Bowl LVIII · 2024
646 sq ft of in-camera LED.
Built for the shot.
GLMedia supplied, installed and technically supported a 10 × 6 m in-camera LED wall for the production of State Farm’s “Like a Good Neighbaaa” commercial at Universal Studios. The campaign aired during Super Bowl LVIII on February 11, 2024.
646 sq ft (60 m²)10 × 6 m LED wallUniversal Studios
The documented scope
An LED environment.
Ready for camera.
The large-format LED surface formed part of the commercial’s photographed production environment. GLMedia’s documented responsibility covered the in-camera LED wall, its installation and technical support on set.
The creative concept, performers, scenic design, camera production, direction, post-production, State Farm brand assets and finished commercial belonged to their respective producers and rights holders.
February 11, 2024
Broadcast during Super Bowl LVIII.
Universal Studios
The documented LED wall was installed for the commercial production set.
10 × 6 meters
A single large-format in-camera LED wall.
646 sq ft (60 m²)
Published display surface for the documented GLMedia scope.
Supply, installation and support
LED display system and technical support on the production floor.
Watch GLMedia's
project reel.
This official GLMedia video documents the 646 sq ft in-camera LED wall and the technical production environment behind the finished commercial.
See the finished
commercial.
This is a third-party published video presented as campaign context. GLMedia does not claim ownership of the commercial, its creative, footage, music or performances.
State Farm® and “Like a Good Neighbor” are marks of their respective owner. This project reference documents GLMedia’s limited technical scope and does not imply endorsement of GLMedia by State Farm, the performers, the agency or the production companies.
Commercial and studio production
Build the image.
Before the camera rolls.
Share the stage dimensions, camera plan, content workflow and schedule. GLMedia can define the LED display, processing, playback and technical support required for the approved production scope.
Plan a production system Explore LED video capabilities