Exhibits · Practical guide
Interactive booth demos: plan the visitor journey
An interactive display should explain what visitors can do and let the next person begin without encountering the previous visitor’s information. We can plan that journey with fictional data before deciding on contact collection.
Define the interaction you want to demonstrate
Describe the choices visitors can make and the result they need to understand. Use fictional profiles and examples approved by the client. If an account is needed, ask the product lead for an appropriate demo environment configured for the planned demonstration.
The public display should show the intended experience without a personal desktop, email or production data. The application owner confirms what is displayed and retained; the AV team coordinates presentation at the agreed destinations.
A proposed journey without data capture
Scroll the table sideways. With a keyboard, focus it and use the arrow keys.
| Conceptual stage | Visitor view | Agreement needed |
|---|---|---|
| Start | Function to explore and how to begin | Welcome message and help request |
| Selection | Options and fictional examples | Authorized content and available journey |
| Result | Explanation of the selected option | Next step and route back to start |
| Next visitor | Standby with no previous-session information | Reset method agreed with the product lead and checked before opening |
Separate the demo from a contact request
For a proposed form, badge reader or result delivery, identify who receives information, why it is used and who validates the notice and visitor participation. Do not add data requests simply because a system offers them.
The FTC recommends limiting personal information to what the activity needs. For a specific event, the client’s responsible team reviews the provider, notices and applicable rules. An entry badge, interaction or photograph is not treated here as general authorization for sales follow-up.
Agree whether cameras, voice or recording are included
A camera showing product details has a different purpose from recording visitors. If the proposal includes people’s images or voices, define the use, destinations and approval owner before including them. A guided demonstration using previously authorized material is another option to assess.
The client’s responsible team reviews existing notices, communications and preferences. Designing this experience does not change consent choices or enable automatic collection.
What to review with product and content teams
- Check that visitors can follow the journey using fictional examples without their personal accounts.
- Review each display for information intended for its audience.
- Ask the application owner to check the return to the agreed state without exposing prior-session information to the next visitor.
- Agree a guided alternative with the host for times when interaction is unavailable.
- Record with the responsible team what was reviewed and what remains before enabling the experience.
Planning worksheet
Planning worksheet without visitor names, contact details or images. It describes flow decisions; it is neither a lead form nor a privacy notice.
Common questions
Should the demo request an email address?
Not by default. If fictional data can demonstrate the function, propose that journey. When contact collection is needed, the client defines and validates a separate flow.
Can we use real customer data for a better demo?
Prepare fictional examples or material expressly authorized for exhibition. The product lead confirms the environment and content that may be shown.
What if the application retains the previous session?
Assign the issue to product and use the agreed alternative until its owner reviews the return to the starting state. Changing a screen alone does not resolve it.
Does GLMedia change the privacy notice?
The client’s responsible team handles that review. GLMedia can coordinate presentation of the approved flow within the AV scope.
Sources and further reading
Accessed October 23, 2026
- FTC — Protecting Personal Information: A Guide for Business — Scale Down section: limit collection to necessary information. U.S. guidance; the client’s responsible team reviews the rules applicable to the actual flow.
Let’s review your booth
Tell us what visitors can choose, what result they should see and what the application provides. We can plan the AV journey and the questions for the product team and client.
Discuss my booth